This campaign is to readdress all recipients who have clicked on the link in the content of the initial email.

The email containing, for example, a special offer that will be sent to these recipients first.

Another email will be sent to the same recipients after a specific period of time, in which will be presented, for example, a new functionality.

Example of Mailshot Campaign:

UC_2

Creating a Campaign

  1. Create a reaction-initial Initial mailshot (e.g., Product Introduction). A standard mailshot (single) is sufficient for this case. Prepare the mailshot as usual.
  2. Add a mailshot after the reaction with type "Click".
  3. Set the relation to the previous mailshot:

reaction-clcs Settings used in the example:

email dispatching

5 days after reaction

reaction evaluation

daily at 16:30

last evaluation

10 days after delivery of the previous email

  1. Connect a mailshot (its name is Special Shop Offer in our example).
  2. Add a repetitive mailshot.
  3. Set the relation to the previous mailshot:

reaction-all Settings used in the example:

email dispatching

15 days after delivery of the previous email at 13:30

  1. Connect a mailshot (the name in the example is Introducing the Product XX).
  2. Prepare both mailshots as usual.
  3. Release the reaction-initial Initial mailshot and both connected mailshots.
    The setting used handles the mailshot after a reaction (reaction-clcs) repeatedly sent mailshot for the time given by its settings. They will be classified as Active mailshots after releasing.
  4. The mailshot campaign starts automatically on the initial mailshot's dispatch day.
  5. Example of the campaign results:
    The table gives an overview of the recipients' responses to the initial mailshot and their effect on dispatching another email:

recipient_active

Delivered

Reaction to reaction-initial

Sent mailshot after reaction

Description

1

reaction-initial 23.5.2019

reaction-clcs28.5.2019

on delivery day header-trx, header-clcs

2 days after delivery header-clcs

reaction-clcs 28.5.2019

reaction-all 12.6.2019

The reactions are the same day, the one with a higher priority will be used.

2

reaction-initial 23.5.2019

on delivery day header-open

-----

no reaction to delivery reaction-clcs

3

reaction-initial 23.5.2019

on delivery day header-open

12 days after delivery header-clcs

------

header-clcs after completion of reaction

4

reaction-initial 24.5.2019

reaction-clcs 29.5.2019

1 day after delivery header-clcs, header-open

2 days after delivery header-open

reaction-clcs 29.5.2019

reaction-all 13.6.2019

 

5

reaction-initial 23.5.2019

 

reaction-clcs 3.6.2019

on delivery day header-open

5 days after delivery header-clcs

no reaction

 

reaction-clcs  3.6.2019

reaction-all 18.6.2019

 

6

reaction-initial 23.5.2019

11 days after delivery header-clcs

 

header-clcs was recorded after finishing the mailshot after reaction-clcs

7

reaction-initial 24.5.2019

reaction-clcs 29.5.2019

1 day after delivery header-clcs, header-open

2 days after delivery header-open

reaction-clcs 29.5.2019

reaction-all 13.6.2019